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First Step for Successful PR Career: Know Thyself

Public relations is a very diverse field, so it’s important to know what aspects of the industry you most enjoy. To find a long-lasting and fulfilling career, it helps to know whether you prefer B2B...

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Agency Experience Provides Foundation for PR Skills

While you can’t always choose the exact job you want, it’s a good idea to get some experience at a PR agency, if possible. Why? Well, first of all, you tend to have multiple clients, so you quickly...

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Key to PR Pitching: Be Yourself

Some of the best advice I ever received as a fledgling public relations professional was to be myself. I had started pitching stories for the first time and felt a bit out of my element. I remember...

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5 Expert PR Pitching Tips from around the Web

In my last post, I mentioned that a key to overcoming jitters and gaining more confidence when discussing story ideas with journalists and bloggers is to be yourself. But, while letting your unique and...

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How to Tell Mom What You Do for a Living

Tell your mom you’re a life coach, synchronized swimmer or phlebotomist, and chances are she’ll have a better understanding of what you do than if you tell her you’re in Public Relations. It’s been...

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Should You Call Yourself a PR Guru?

Initially, I set out to write a post about how utterly annoying it is when folks call themselves a guru, ninja, rock star, maven, sage, unicorn… You get the idea. If you’re like me, these titles...

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7 Things Bloggers Can Learn from Joggers

While blogging and jogging both have their own intrinsic value, more often than not they are a means to an end. People who run often to do so to lose weight or stay in shape. People who blog often do...

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Marketing Goals Are Not Messages

As marketers, we’re hyper aware of our own goals. We have to be to achieve them. But, take care not to confuse your internal goals and objectives with your external messages. If you’re not...

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10 Tips for Investing in Your Network

It’s all fine and good to have a kabillion twitter followers, a ton of people in your Linkedin network and twice as many Facebook friends, but when was the last time you had a meaningful interaction...

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5 Rock-Solid Tips for Reducing Stress

Let’s face it. In an environment of tight deadlines, exceedingly high expectations and a lot that’s outside of your control, public relations can be a stressful job. According to this study, PR is the...

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